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Behind the Scenes at January’s Photoshoot

Behind the scenes January 2021

New year… new photos. The product photos have been needing updated for a while, but with all the changes in machinery at the factory forcing changes in the packaging, Christmas was a very quick and makeshift photoshoot, with temporary biscuit tubes and Christmas labels.

Even the packaging you see here is changing, to brown kraft boxes instead of the white. But schedules as they are, I have to shoot now and Photoshop later.

The great news is, of the five pieces of packaging involved in biscuit production, I’ve found a way to remove one and change two more to recyclable and compostable. The last three will take more research but I’m talking to packaging specialists and manufacturers to get the entire package as eco-friendly as possible. I’m not just talking about carbon offsets by tree planting, but actual physical changes to the production methods and packaging to get rid of non-recyclable plastics.

It came as a huge surprise when I started into large volume bagging in 2020 that recyclable wasn’t standard. Some of the biggest suppliers were even curious that I wanted to, as they put it, “go that way.” I naively thought recyclable was standard and compostable was the new specialism. Apparently it will be some years before that’s true. Personally I’m not prepared to wait. I don’t think the planet will wait either.