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Behind the Scenes at January’s Photoshoot

Behind the scenes January 2021

New year… new photos. The product photos have been needing updated for a while, but with all the changes in machinery at the factory forcing changes in the packaging, Christmas was a very quick and makeshift photoshoot, with temporary biscuit tubes and Christmas labels.

Even the packaging you see here is changing, to brown kraft boxes instead of the white. But schedules as they are, I have to shoot now and Photoshop later.

The great news is, of the five pieces of packaging involved in biscuit production, I’ve found a way to remove one and change two more to recyclable and compostable. The last three will take more research but I’m talking to packaging specialists and manufacturers to get the entire package as eco-friendly as possible. I’m not just talking about carbon offsets by tree planting, but actual physical changes to the production methods and packaging to get rid of non-recyclable plastics.

It came as a huge surprise when I started into large volume bagging in 2020 that recyclable wasn’t standard. Some of the biggest suppliers were even curious that I wanted to, as they put it, “go that way.” I naively thought recyclable was standard and compostable was the new specialism. Apparently it will be some years before that’s true. Personally I’m not prepared to wait. I don’t think the planet will wait either.

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Eco Friendly Packaging

100 percent recycable packagingDid you know 100% of our packaging is recycable?

Starting from the outside, our shipping boxes from Fellowes, are made in the UK with cardboard from responsible forest sources:

The post safe shipping boxes are registered with the Forest Stewardship Council, or FSC, for mixed materials. Here’s the official definition:

FSC Mix – FSC-certified virgin material based on input from FSC-certified, controlled, and/or reclaimed sources, and supplied with a percentage claim or credit claim. FSC Mix material is only eligible to be used in FSC Mix product groups.

For more information, visit the FSC website, which explains mixed materials.:

Next inside your delivery of delicious biscuits is the outer box. Both the cardboard box and the window film are 100% compostable, and my personal favourite, for being ecologically friendly. Hopefully one day soon, 100% of the packaging will be 100% compostable and not just biodegradable.

The outer box label is an adhesive label, made from fully recycable paper, but even this is due for removal in the future, with direct printing to the outer box, thereby eliminating the need for adhesives and additional paper.

The inner bag is 100% biodegradable. In the future I hope to move to a compostable bag, but until the technology becomes available, the inner bag is polythene, with an additive to break down the bag in under 12 months:

The additive – named TDPA (Totally Degradable Plastic Additives) and produced by EPI Environmental Technologies – is designed to manage the lifetime of polythene products so that, once their useful shelf life has passed, they will first degrade and then biodegrade into environmentally-benign products.

The good news is, this creates 100% recyclable layers of packaging, while ensuring food safety, shelf life guarantees and safety during shipping. The better news is, I’m always working with suppliers to identify the latest in compostable, eco friendly packaging and how I can change the product if necessary, to use the packaging with the least environmental impact.